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I was requested to create copy within the day to accompany the existing design for our client’s new task management platform, clarizengo. I chose to play off the name of the platform for the headline and, at the request of the client, used ‘freedom’ in the second line of copy as a brief explanation of what it helps people accomplish.

Ghostwriting

The following is an article I wrote for a client at my internship in London (hence the extra ‘u’s) during the summer of 2018:

(Client name), the founder and CEO of (client’s business), trots the globe capturing the world at its most beautiful. He shares with Four his favourite destinations to visit in autumn…

A significant part of capturing the beauty and essence of a place is knowing the best time to visit. As any photographer or videographer knows, timing is everything. At (client’s business), the creative agency behind the largest travel and lifestyle community on social media, we get particularly excited about the changing seasons, and the striking colours of autumn offer great photo opportunities. The autumn months also bring harvests, seasonal holidays and the chance to discover a new side to many destinations, making it a great time to explore. Here are some of my favourite places to visit in autumn:

Amsterdam, Netherlands

Amsterdam is a beautiful city, and even more so in autumn. The red and yellow trees cascading over the canals are mesmerising, not to mention ideal for a perfect Instagram snap. As temperatures cool, simply walking the city’s cobbled streets will reveal enchanting views. For an ideal afternoon, take a walk through the centrally located Vondelpark, which bursts with colour, before ducking into one of Amsterdam’s famous brown cafes to warm up with a seasonal glass of glühwein or a bokbier. The Dutch word gezellig, which roughly translates to a feeling of warmth, cosiness, or togetherness, perfectly encapsulates the way Amsterdam feels in autumn.

Kyoto, Japan 

Kyoto in autumn is a sea of red and gold. While cherry blossom season in Japan might create the biggest buzz, the country’s fall foliage is exceptional in its own right. Many historical temples in Kyoto, such as the Kiyomizu-dera Temple and Kinkaku-ji Temple, are complemented by the deep reds of Japanese maple trees, while tops of the bamboo plants in Arashiyama turn a striking bright yellow. The best time to see the warm colours is usually around mid-November, but the trees start changing as early October and last until December. Autumn is also a perfect time to visit a hot spring, such as Kurama Onsen, a beautiful outdoor hot spring 30 minutes outside of Kyoto. Finish off a long day of exploring with kyo-wagashi, traditional Japanese sweets served with matcha green tea.

Napa, California, USA 

Autumn brings harvest season to Napa Valley, the busiest time of year for the vineyards. It’s a great time to visit too, with wine tastings and plenty of opportunities to pick and crush the grapes, allowing visitors to help with the process of turning the fruit into the region’s famous wine. On top of this, there’s other reasons that autumn is the best time to visit Napa. Situated towards the middle of temperate California, the valley has many great parks for hiking and outdoor activities, while the autumn colours give Napa the appearance of a landscape painting. There’s no better time to sip on a glass or two of Cabernet Sauvignon, chat with friends and enjoy the rolling hills striped with red and gold.

New Brunswick, Canada

If you’re looking for an escape from a busy city this autumn, there are few better places than New Brunswick. The Canadian province has a rare untouched quality, and the changing colours of autumn add an extra reason to enjoy the great outdoors. With vast areas of wilderness dotted with orange, red, yellow and every other colour in between, you’ll be spoilt for choice on where to start. There’s nothing for it but to grab your favourite cosy sweater and start exploring. The best way to explore New Brunswick is by car, finding your own secret locations and stopping off to sample the best of seasonal produce along the way.

Saxony, Germany 

Saxony in autumn is like stepping into a fairy-tale. The beautiful and dense German forests become mystical as the fall foliage coats the ground, and the region has more than its fair share of magical places. Rakotzbrücke, also called Devil’s Bridge, in Azalea and Rhododendron Park Kromlau creates a perfect circle when reflected in the water, while Bastei is a stunning rock formation with a medieval castle built into the side. After you’ve spent time falling in love with Saxony’s natural beauty, it’s worth leaving time to visit Leipzig, a thriving city with classic architecture and a growing artistic scene. 

Social Media Posts

While at my internship in London, I was put in charge of running the official UK tourism account for Malta, which had 90k+ followers at the time. Below are a few of the posts I created! You can be taken to the original post by clicking on the images.